Creative Economy Getting a Boost in Holyoke

The Creative Economy continues to establish itself as an industry cluster in downtown Holyoke. The City of Holyoke made great strides this month to establish itself as a creative economy center in Western Massachusetts. A cornerstone of the City’s economic development strategy, creative economy industries include the many interlocking sectors that provide creative services such as advertising, architecture, or the promotion of intellectual property products such as arts, film, computer games, multimedia and design. Here are some of the recent developments:

  1. A local entrepreneur, Steve Porter, was named one of the top 100 most creative people in business Fast Company Magazine. Steve and his company PorterHouse Media, call downtown Holyoke home in their production of audio-visual mash-ups for ESPN, E! and others.
  2. The City started its search for a Creative Economy Industry Coordinator, a position which was approved and funded by City Council with overwhelming support. They will work with local, state, regional and national partners to ensure this sector in Holyoke is being supported.
  3. The Massachusetts Office of Creative Economy Industries announced the start of a statewide listening tour called CreativeNEXT, which aims to develop a strategy for the enhancement, encouragement, and growth of the creative economy in Massachusetts. The kick-off event will be held in Holyoke on Tuesday, July 24th at Open Square in Holyoke. CreativeNEXT will include participants from key creative companies, organizations and individuals already working in the industry throughout the Pioneer Valley to participate in a roundtable discussion.

These developments show that we’re getting off on the right foot. The City’s concerted actions to promote the Creative Economy as a driver for growth are being recognized not just locally, but in the region and beyond.

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