Events Tap Power of Social Media to Promote New Products

On Thursday, June 26, 2014, 6p.m., the City of Holyoke’s City Hall second floor Auditorium will be the host site of the very first Pioneer Valley Innovation Nights (PINS); a series of quarterly events designed to showcase a wide range of new and innovative products and services from Massachusetts-based companies.

PINS, a grass roots, no frills, innovation exhibit showcasing at various locations throughout the Valley has two main goals to generate brand awareness and job creation. The live Pioneer Valley Innovation Nights (PINS) events are supplemented by a website,

Program coordinator, Anna Kleeberg of the Anna Kleeberg Group, is working in conjunction with founder Roberta Carlton of Massachusetts Innovation Nights. Carlton shared, “Massachusetts has been a major hub of innovation from the earliest days of American industry, a weak economy doesn’t stop the creative process but it can make it hard to connect buyers and sellers.  The Innovation Nights concept is designed to showcase the best of Massachusetts technology and innovation, facilitating connections between buyers and sellers. Carlton went on to say, “It is also relying on the power of social media for its effectiveness.  The events will be free, but attendees are asked to “tell” someone else, either through a blog, a ‘tweet,’ a Facebook mention or simply by talking with a friend.”

“The City of Holyoke’s auditorium is the perfect place to launch our first PINS event,” said Anna Kleeberg, program coordinator.  “In addition to our historical connection to innovation, this is a space large enough to host events both small and large, with easy access, free wifi, and available on site parking at no charge.”

PINS events will take place quarterly on the fourth Thursday of the month at various locations throughout the Pioneer Valley.  Pioneer Valley Innovation Nights are designed for anyone interested in new products and solutions.  The events are free and open to the public, but RSVPs on the website are requested.  The events also offer an opportunity to network.

The events will be promoted through a variety of social mediums and tools.  For example, the site will offer an “auto-tweet” option.  A Twitter account (@PINSMASS) is being managed by the team.  The events are free to the public but attendees are asked to pitch in to help promote products through their chosen social media.

Meanwhile, the events allow product designers, developers, inventors, managers, PR and marketers to showcase new products to an audience of potential customers and media, also for free.  Product marketers submit their products through the website, hoping to win a place at a future event.  The website will provide an evolving slate of features which will allow visitors to provide feedback and more interaction.

“This is a great opportunity for entrepreneurs in the region, we are proud Holyoke has become a hub for innovation and programs like PINS are important to a growing system of community support.” said Holyoke’s Creative Economy Industries Coordinator Jeffrey C. Bianchine.

Pioneer Valley Innovation Nights (PINS) offer an opportunity for people interested in innovative new products to connect live and online.  For marketers, PINS integrates live face-to-face events, online visibility and the power of social media to support and supplement other product launch methods, connecting with the mainstream media, social media enthusiasts, and potential partners and the marketplace.

For more information about PINS visit

  Related Posts